Select art direction and design work done on Alaska Airlines. Worked closely with writers and strategy on dynamic emails, landing pages and direct mail pieces.
Art direction and design on digital assets for Bloomin' Brands (Carrabba's Italian Grill, Outback Steakhouse and Bonefish Grill). Concepted with writer to create targeted online ordering campaigns, worked closely with UX and strategy to deliver the right message at the best time.
Select landing pages and icons from Fridays digital work. Assisted in art direction and design on site updates done in 2018 to improve menu and online ordering experience.
Starbucks Canada email and landing page to promote their Teavana Tea Latte limited-time offer.
Select work from my contract at POP Agency in Seattle. Samples include e-books, case studies, infographics and display ads for Surface Commercial, Hybrid Cloud and Education.
CD: Chris Elliot ACD: Bo Geddes, Sue Boivin
Bing Ads Retain+Grow
Select work done for Bing Ads Retain+Grow programs at HackerAgency after winning the business in 2014.
Worked on the pitch team and as lead Sr. Digital AD on Bing Ads email and digital campaigns - including monthly DASH newsletter, DASH program expansion, Onboarding, Reactivation.
Redesigned the Bing Ads Dash program that also became the inspiration for 2 more email programs - expanding our day to day client base at Bing. Email translated into 10 languages and combined multiple emails to increase reach by 650%.
Assisted in the Onboarding redesign effort to transform into a highly dynamic, personalized experience. In the first week it saw a 12.5% lift in open rate and a 89% lift in CTOR.
CD: Kate Kemp ACD/CW: Mitch Branstetter Video: Nate Pettys, Al Gandy & Ashley Calkins
Bing Onboarding Program
Bing Ads Acquisition Direct Response
Select work done for Bing Ads Acquisition program at HackerAgency after winning the business in 2014. Worked on the pitch team and as lead Sr. Digital Art Director on the email and digital efforts.
Original concepts and produced emails from the Always-On Acquisition program. Using a customizable tiled approach allows us to run an ever changing, always going email program to bring in new customers.
CD: Kate Kemp ACD/CW: Mitch Branstetter
Select design and development work done for AT&T at HackerAgency.
Supervised the design/development of the acquisition emails.
Art direction and design done for Volkswagen pitch
Est. 1986 Posters
Select posters I have designed and hand printed using linoleum block and silkscreen for my shop — Est. 1986.
Est. 1986 Cards
Select cards I have designed and hand printed using linoleum block and silkscreen for my shop — Est. 1986
Various logos, icons and process shots from sketch to final product.